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Awasthi, Suvigya
- Determinants of Investment Decision Making:An Empirical Study
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Authors
Affiliations
1 Department of Management, GLA University, Mathura, Uttar Pradesh, IN
2 Prestige Institute of Management, Gwalior, Madhya Pradesh, IN
3 School of Studies in Management, Jiwaji University, Mahalgaon, Gwalior, Madhya Pradesh, IN
1 Department of Management, GLA University, Mathura, Uttar Pradesh, IN
2 Prestige Institute of Management, Gwalior, Madhya Pradesh, IN
3 School of Studies in Management, Jiwaji University, Mahalgaon, Gwalior, Madhya Pradesh, IN
Source
International Journal of Financial Management, Vol 7, No 4 (2017), Pagination: 23-33Abstract
India as a developing country is becoming economically more powerful and requires huge capital for various developmental activities. In order to boost the investment among individual investors, it is necessary to study the investment behaviour of individuals and identify the factors that motivate them to invest, so that idle savings can be channelised into investment. Investment decisions are influenced by many reasons. It is a tolerable fact that the financiers are the central position in the financial market. Behaviour of investors is not fixed. It changes from position to position and from security to security. Hence, it is necessary to identify the factors which influence the investment decisions. In order to increase investment and formulate appropriate theories and policies, it is necessary to understand how individuals invest in the securities and other financial options available.Keywords
Investment, India, Investor Behaviour, Factor Analysis, Descriptive Analysis.References
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- Influence of Social Group Via Consumer Conformity Framework - A Conceptual Review
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Authors
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
2 Department of Management Studies, Jiwaji University, Gwalior, Madhya Pradesh, IN
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
2 Department of Management Studies, Jiwaji University, Gwalior, Madhya Pradesh, IN
Source
PRIMA: Practices and Research in Marketing, Vol 9, No 1 (2018), Pagination: 18-27Abstract
In Current era, psychological and behavioral elements of an individual’s behavior are important for marketing professionals in order to understand consumer mindset in an effective manner. In the country like India, there is strong influence of the interpersonal relationships on the purchase behavior of the customers. In addition to the product usage, reference group influence also creates a positive or negative impact of the consumption pattern of an individual. Various marketers and companies are keen to understand the influence of societal component on the consumer behavior Therefore, it is very important to study the impact of the reference group on the consumer conformity (susceptibility to social influence or norms) which provides important insights to study the consumer behavior. The main purpose of the study is to identify the important variables that affect the consumer product usage and opinion which is influenced by the reference group. In the present study, extensive literature review was done to purpose the conceptual framework related to consumer conformity.Keywords
Conformity, Group Influence, Product Usage, Consumer Behavior.References
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- A Study on the Effect of Perceived Usefulness, Social Value and Monetary Value on Intention to Adopt Financial Services
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Authors
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
2 Management, Prestige Institute of Management, Gwalior, Madhya Pradesh, IN
3 Jiwaji University, Gwalior, Madhya Pradesh, IN
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
2 Management, Prestige Institute of Management, Gwalior, Madhya Pradesh, IN
3 Jiwaji University, Gwalior, Madhya Pradesh, IN
Source
International Journal of Banking, Risk and Insurance, Vol 6, No 2 (2018), Pagination: 29-35Abstract
The Indian economy is being at its rebounding phase and growing with an average rate of 6-7%. The financial sector in Indian economy is mostly dominated by banks. The banks play a vital role in the economic development of a country. This research intends to suggest a conceptual framework that will investigate the effect of perceived usefulness, perceived social value, and perceived monetary value on the intention to adopt financial services. In order to test this impact, regression analysis has been applied. Primarily, this study aims to explore various dimension of financial services of banks and exploring whether the customers are ready to adopt these financial services. The results reflect that perceived usefulness, social value, and monetary value have a positive impact on intention to adopt financial services. Moreover, further scope and limitations are being discussed.Keywords
Banks, Perceived Ease of Use, Perceived Monetary Value, Perceived Social Value, Regression.References
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